10,000 Links Under the Sea

by WebPosition
Reply

We released some new feature updates last night, making good things even better. Let’s dive into the details, shall we?

Want data on more links? How about 10,000?
For Unlimited Membership customers, InLinks reports can now request a maximum of 10,000 link details and as few as 1, rather than the standard 1,000. This way you can do really deep dives on larger sites and get a better sense of the linking domains, anchor text distribution and competitors’ overall link strategy.

Just the sub-domain, please.
Now you can focus InLinks reports on a particular Sub-Domain or Page, rather than just at the Domain level. This is particularly helpful if you have a blog from a provider like Blogspot that sets up each new blog on a different sub-domain, or if you’re trying to find out more about links to a specific landing page.

Peer into a crystal ball…
It’s great that PageCritic allows you to Continue reading →

Rank Report Scheduling Tips

by WebPosition
Reply

Sometimes it’s hard to decide how often and when to schedule your search engine rank reports to run. Here are some scenarios we’ve seen used in WebPosition Reporter:

Daily Rank Reporting

Sample Rank Result Graphs

Volatile vs. Steady

This is most often used in research mode along with competitor tracking to help determine how volatile the rankings are for a keyword. If you see competitor’s rankings bouncing around a lot, that’s one clue that you have a better shot at getting into the mix.

One nice thing about tracking your competitors from the beginning is that you get to see them start to drop off over time! Competitor URLs are displayed in red, and can be excluded from the chart by un-checking the box above the URLs.

Checking Rank Twice a Week

This is a favorite frequency because it gives you more feedback than once a week, but isn’t daily. It’s often enough to alert you Continue reading →

Prominence, Proximity & Keyword Density

by WebPosition
Reply

Each keyword you optimize for has a different set of competitors in the way.

When PageCritic analyzes your web page vs. the top ranked pages for that keyword, it looks at each part of the page and measures the following:

  • Words – How many total words are there in that part of the page?
  • Frequency – How many words from the keyword are there?
  • Weight – What is the percentage of the words in that part of the page from the keyword? This is also known as keyword density.
  • Prominence – How close to the beginning is the keyword is found? A higher score indicates that words from the keyword are found closer to the beginning.
  • Proximity – How close together are the words from the keyword? A higher score indicates that the words are found closer together, preferably in order.

The Top Findings identify large gaps between the page it’s analyzing and the competition, with emphasis on higher ranked pages as well as page elements that have the most impact on rank.

In the example of Top Findings below you can see more detail, Continue reading →

New Subscription Options + Updated Rank Data

by WebPosition
Reply

We’re thrilled to announce that we updated WebPosition with new features, including:

  • New Subscription Options
  • Updated Rank Data System

Below is information about these updates we hope you’ll find helpful.

New Subscription Options

Q: What’s the difference between the old and new subscription options?
A: The new subscriptions triple the reports you get, but not the price you pay. Here’s a handy comparison table, with more details about the new subscriptions available on the website.
Continue reading →

Upcoming Rank Reporting System Changes

by WebPosition
Reply

Hello!

In response to substantial customer feedback, we will soon release updates to Reporter that may result in changes to some rank positions.

Please take a moment to learn about this update and what it means for you.

WHAT’S CHANGING:

  • More Types of Listings Included: Currently our rank results are restricted to organic listings only, and do not include news articles, blog posts, and other “inserted” listings. Going forward, these listings will be included: basically, if there is a listing in the main area of the Search Engine Results Page (SERP), it counts. This may mean that some listings that were not previously included may now have a rank reported, and some existing listings may have the number of listings reported above or below them change, thus changing their reported rank.
  • Increased Page Depth Options: Our Unlimited customers can currently check the top 50 listings, but this will be increasing to 100 – even more reason to upgrade!
  • Updated/Reduced International variations: After revisiting the international variations, we have made a small decrease in the number of supported engines: we will still be supporting over 350, down from over 400. Only Yahoo! and Bing are affected, and the list of engines we will no longer be supporting and recommendations of what to do if you have reports that use one of them are below.

WHEN IT’S CHANGING

  • The update is currently scheduled for Tuesday, September 6th, between 7 and 9pm, PST. Reports run after this date will use Reporter’s updated rank data system.
  • During this short window the my.webposition.com site will be temporarily unavailable as we perform the required system updates & maintenance.

Continue reading →